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This site had the following in the site, "Revelstone Models is an online retailer offering a choice of quality products at low prices." Our analyzers observed that the web site stated " We specialise in models of all kinds - plastic, wooden, display." The Website also stated " We are able to keep our prices low because we have minimal overheads, and being a small business we do not charge VAT. Selections from Airfix, Revell, Tamiya, Aoshima, Trumpeter, and others. Guillows range of superb balsa aircraft kits Billings range of quality ship kits. Craft tools and Air Brushes." The website's header had kits as the most important keyword. It was followed by models, plastic, and wood which isn't as highly ranked as kits. The next words the site uses is airfix. revell was also included and could not be understood by web engines.